Battle vs fake cosmetics pushed
GS1 PHILIPPINES and the Chamber of Cosmetics Industry of the Philippines are partnering to combat fake cosmetic products through the use of advanced barcode technology.
In a statement, GS1 Philippines said the barcode technology is important for the cosmetics industry amid the rampant sale of counterfeit products.
“The beauty and personal care market in the Philippines is projected to generate $6.47 billion in revenue in 2024, with an annual growth rate estimated at 1.32% until 2028,” GS1 said.
“However, the cosmetics industry faces significant challenges, notably the prevalence of counterfeit products. Recently, banned beauty items have been spotted and sold in local shops in Taguig,” it added.
“By adopting GS1 standards and leveraging barcode technology, cosmetics companies can ensure product authenticity, improve inventory management and strengthen consumer trust,” the organization said. — Justine Irish D. Tabile