SM kicks off Breast Cancer Awareness Month with Beautiful Girl
In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on Sept. 29 at the SMX Aura Convention Center in Taguig City.
Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient Beautiful Girls.
“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.
The ballet show also served as an avenue for SM CARES to raise P800,000 for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner organizations: Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and Pink Parlour generously contributed to the success of the event and donation.
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